2018 LMA/Bloomberg Law Survey — Using Market Insights for Influence and Impact

Domain:  Business of Law

Market-leading law firms are constantly on the lookout for ways to grow their businesses and better serve their clients. This creates opportunities for you to directly influence the business, leveraging your understanding of the market to assess new opportunities and embrace the right ones. In this session, you’ll hear the results of the third annual LMA/Bloomberg Law joint legal marketing survey. You’ll examine data touching on critical areas, including marketing and business development budgets and staffing, strategic relationships and opportunities and the impacts of technology. Armed with this information, you’ll be positioned to benchmark your marketing against key metrics and share insights that maximize your influence within the firm.

Topics include:

  • What’s been working and what hasn’t
  • How to chart a course for future success
  • Highlights of the third annual LMA/Bloomberg Law joint legal marketing survey
  • Using the survey data to maximize your influence in your firm

Nancy Furman Paul, Director, Strategic Partnerships, Bloomberg Law
Kimberly A.B. Rennick, Chief Client Development & Marketing Officer, Shook, Hardy & Bacon LLP
Alina Gorokhovsky, Chief Marketing Officer, Wiley Rein LLP
Erin Corbin Meszaros, Chief Business Development and Client Service Officer, Eversheds Sutherland (US) LLP

Member Price: $59
Prospective Member Price: $79


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Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience.