Website Deep Dive: The Step-by-Step Guide to a Smooth and Successful Website Project

Domain: Technology Management

What do you need to know to ensure a successful website initiative? Before you start designing, what research and strategy do you need? Who should be involved? And how do you keep this project from going off the rails? You’ll get the answers to these questions and more in this deep dive into law firm website design. You’ll gain the hard-won insights of legal marketers who are experts in different aspects of website development. Using a case-study to frame the conversation, the session will cover the entire scope of website development, including planning, hiring, strategy, design, development, launch and post-launch. Leave with practical guidance on how to navigate inevitable stumbling blocks, snags and pitfalls and stay focused on your big-picture goals.

Topics include:

  • Establishing clear, bold objectives to guide the project
  • How to perform discovery, strategy and planning
  • Building the right internal team
  • When (and how) to obtain executive buy-in
  • Preventing timeline and budget overage problems

Kathleen C. Flores, President, Armitage Consulting, Inc.
Amy Knapp, Founder, Knapp Marketing
Jacqueline Madarang, Senior Marketing Technology Manager, Bradley Arant Boult Cummings LLP
Paul Pierson, Managing Partner, Carbone Smolan Agency
Robert Algeri, Partner, Great Jakes Marketing Company (Moderator)

Member Price: $59
Prospective Member Price: $79


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Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience.