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The First Five: Laying the Foundation for Future Leaders

Domain: Marketing Management and Leadership

Beginning a career in legal marketing can be intimidating, to say the least. It’s a legal marketer’s job to not only learn the ins and outs of the firm, lawyers and clients, but also to piece it all together to generate new business opportunities. As a new legal marketer, coordinator, or specialist, you’ll gain practical tips for developing a role within your firm while carefully managing and owning your career.

Topics Include:  

  • How to quickly become an expert at knowing your firm and set yourself up for success
  • How to do better, not more
  • The benefits of having a mentor and how to be an effective mentee
  • Leveraging the LMA platform to build a global network
  • Top five things to think about in the first five years of your legal marketing career

Presenters: 
Lindsey Bombardier, Business Development Director, Borden Ladner Gervais LLP
Kim Oakley, Business Development and Marketing Manager, Foster Pepper PLLC
Meghan Spradling, Marketing and Communications Specialist, Miller Nash Graham & Dunn


Member Price: $59
Prospective Member Price: $79

 

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Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience.