I Saw This and Thought of You — How to Win New Business With an Expert-centric Approach to Legal Marketing

Domain:  Marketing Management and Leadership

Senior experts in organizations buy from trusted partners. This session demonstrates how you can implement an expert-to-expert marketing strategy to win new business and build relationships with the clients that matter. You’ll see examples of how law firms, two of the “Big 4” accountancy firms and some of the world’s largest software companies have adopted this approach, and how you can apply it in your firm. You’ll leave with a free workbook to help you create your own expert-to-expert marketing strategy.

Topics include:

  • A look into a law firm that has successfully employed an expert-to-expert approach
  • How to engage the partners in your firm to create content for measurable results
  • Why it’s important to create timely, relevant and digestible content

Connor Kinnear, Chief Marketing Officer, Passle
James Grandage, Global Marketing Technology Manager, Maples


Member Price: $59
Prospective Member Price: $79

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Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience.