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Through The Looking Glass — Perspectives From the Marketing Chiefs

Domain: Technology Management

Hear leading legal marketing stars as they tell you the truth about their career paths and the tough lessons that they learned along the way. Learn about the issues in their marketing departments that matter the most to them. This session will give you practical tools and resources, candid insights and recommendations for a path to take as you make your professional journey.

Topics include:

  • The characteristics that every law firm marketing leader should possess
  • Advice for first-time leaders
  • Helpful resources for growing your own talent
  • The CMOs’ greatest challenges and how they face them

Presenters: 
Kristen Leis, Chief Marketing and Business Development Officer, Parker Poe Adams & Bernstein LLP
Trish Lilley, Chief Marketing Officer, Fox Rothschild LLP
Jeffrey J. Berardi, Chief Marketing Officer, K&L Gates LLP
Deborah Farone, Strategic Marketing Consultant, Farone Advisors LLC (Moderator)


Member Price: $59
Prospective Member Price: $79

 

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Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience.