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Rebranding Your Firm? The Importance of Discovering Your WHY

Domain: Communications

Branding has always been about ownership. But that’s based on much more than names on a door. An authentic brand will demonstrate what values a law firm owns. This session will take you through how a mid-sized firm whose name nobody could pronounce and who had zero brand identity went on to build a strong brand identity in their market. Attend and you’ll gain strategies for defining your WHY and building a blueprint for your internal and external communications strategy.

Topics include:

  • Why rebrand?
  • Navigating the process with your managing partner
  • Defining your WHY
  • Creating a brand elements document
  • Rolling out internal and external communications and creative expression

Presenters: 
Julie Gerarci, Director of Marketing, Rupp Baase Pfalzgraf Cunningham LLC
David R. Pfalzgraf, Jr., Managing Partner, Rupp Baase Pfalzgraf Cunningham LLC


Member Price: $59
Prospective Member Price: $79

 

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Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience.