Rebranding Your Firm? The Importance of Discovering Your WHY

Domain: Communications

Branding has always been about ownership. But that’s based on much more than names on a door. An authentic brand will demonstrate what values a law firm owns. This session will take you through how a mid-sized firm whose name nobody could pronounce and who had zero brand identity went on to build a strong brand identity in their market. Attend and you’ll gain strategies for defining your WHY and building a blueprint for your internal and external communications strategy.

Topics include:

  • Why rebrand?
  • Navigating the process with your managing partner
  • Defining your WHY
  • Creating a brand elements document
  • Rolling out internal and external communications and creative expression

Julie Gerarci, Director of Marketing, Rupp Baase Pfalzgraf Cunningham LLC
David R. Pfalzgraf, Jr., Managing Partner, Rupp Baase Pfalzgraf Cunningham LLC

Member Price: $59
Prospective Member Price: $79


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Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience.