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The Worst Part of Your Job? Practical Advice on Directories Submissions and How to Make Them Better

Domain:  Communications

Everyone wants to improve their profile in the directories. But there are often challenges that come along with the submissions process: the time consumed, the competing egos and the frustration when rankings don’t improve. In this session, you’ll hear from editors of some of the leading directories and people who have managed directories internally how to plan, strategize, manage expectations and ensure that the directories are getting the relevant information they need. You’ll gain practical, concrete information that you can relay to stakeholders to improve their engagement in and understanding of the research processes of the leading directories.

Topics include:

  • Steps you can take to improve your rankings
  • Tips to streamline the assembly of submissions
  • How to manage the expectations of the attorneys contributing to the research
  • The best way to engage with the directories’ research teams

Presenter(s): 
Toby Eccleshall, U.S. Editor, Chambers & Partners
Elizabeth Petit, Director of Research and Development and Managing Editor, Best Lawyers
Cindy Larson, Publisher, Super Lawyers
Laura Mills, Director, Laura Mills Consulting (moderator)


Member Price: $59
Prospective Member Price: $79

 

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Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience.