Marketing 3.0 — A New Growth Path for Your Firm and Your Career

Domain:  Business of Law, Business Development

Flat demand and rate pressure have deprived law firms of the two levers they have traditionally relied on to boost growth and profits. Attend this session to learn how one law firm drives growth through a third lever: increasing lawyers’ productive capacity with the help of a practice management team. This case study will demonstrate the firm’s approach, share some of its tools and discuss career opportunities it can provide legal marketers.

Topics include:

  • The business rationale for a practice management team
  • The functions of a practice management team
  • Tools and techniques to maximize effectiveness
  • Career opportunities for legal marketers

Kevin Guidry, Practice Manager, Davis Wright Tremaine LLP
Mark Usellis, Chief Strategy Officer, Davis Wright Tremaine LLP

Member Price: $59
Prospective Member Price: $79


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Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience.