How to Use Employee Advocacy to Increase Your Business Development Opportunities

Date: March 27, 2018
12:00 p.m. CT

Sponsored by: PR & Communications SIG and Social & Digital Media SIG

Domain: Communications and Business Development 
BoK Competencies: Message and Strategy Planning & Business Development Coaching/Training

Did you know that employees who regularly share content grow their networks 4x faster and receive 6x more profile views? Further, employees earn 8x more engagement when content is shared by them opposed to by the company or brand.

Unfortunately, many communications efforts fail due to lack of internal awareness and support. Eliminate the “I didn’t know” and other barriers to BD success by engaging in an employee advocacy strategy.

Learning Outcomes:

  • Understand how to create and launch an employee advocacy program
  • Empower your communications initiatives by delivering the right content to your client base
  • Measure the advocacy and translate it into meaningful BD activity

Jennifer Carr, Senior Business Development Manager, Lowenstein Sandler LLP and Social & Digital Media SIG co-chair
Ryan King, Director of Communications, Ogletree Deakins and PR & Communications SIG co-chair


Price: Complimentary for Members