Cultivating Diversity Initiatives in Law Firms: The Marketing Professionals’ Role

Date: April 3, 2018
12:00 p.m. CT

Sponsored by: Diversity and Inclusion SIG

Domain: Business Development
BoK Competencies: Business Development Coaching/Training

It is an accepted fact that the most productive efforts to change and improve law firm diversity and inclusion are those that are mandated by clients and engage both clients and firms.

The question is - what can our business development and marketing teams to ensure both the firm and the client receives superior results?

As we think about creating new programs or building momentum around current ones, we will address these questions:

  • What are the more innovative programs and initiatives out there?
  • What really matters most to clients?
  • What will success look like in the next 3-5 years?
  • Which metrics can our law firms create or rely upon?
  • How do we use the data we collect?
  • What successes have we achieved?
  • What are the common threads prevalent in the most effective programs?

Learning Outcomes:

  • Identify programs that can be adopted by other firms
  • Discuss the role and responsibility of the CMO, Directors, Managers of Marketing/BD teams in a variety of scenarios

Iris Jones, Chief Business Development & Marketing Officer, McNees, Wallace & Nurick LLC
Keith N. Wewe, VP – Strategy and Solutions, Content Pilot



Price: Complimentary for Members