The Clout of Content and the Power of PR

Date:  December 19, 2017
1:00 p.m. CT

Sponsored by: Public Relations SIG

Domain: Communications
Competency: Message and Strategy Planning

A good content strategy is focused and consistent with a firm's key branding message. PR and communications professionals can play a vital role in both helping develop content and delivering it to various audiences. This panel of content and PR experts will help you better understand what a content strategy is, how to develop one, how to use various communication channels to deliver your message and how to determine if your strategy is working or not.

 Learning Outcomes:

  • Develop a good, solid content strategy
  • Evaluate best communication channel for your content
  • Use analytics to improve and focus strategy

John J. Buchanan, Principal, JB Communications
Erik Cummins, Senior PR Manager, Pillsbury Winthrop
Peter Darling, Founder, Repechage Consulting
Susan Kostal, Legal Marketing & Content Strategist


Price: Complimentary for Members


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