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Aiming High for 2018 and Beyond: Mapping Your Career Path in Legal Marketing Using the BoK and Other Resources

Date:  December 12, 2017
Time: 
12:00 p.m. CT

Domain: Marketing Management and Leadership
BoK Competencies: Department Management and Motivation & Management of Individual Personnel 

Note: To better assist you with charting your own development path and prepare for the webinar, please complete one Competency Analysis Tool (CAT) in advance of the webinar. To access, visit the Body of Knowledge page, scroll down to the CAT section, and click on the domain icon of interest to you. From here you may print the digital version of the CAT and complete prior to the webinar. 

In this season of reviews and setting goals for 2018 and beyond, it is a perfect time to reflect on your personal development goals. Whether you are new to legal marketing or a seasoned professional, owning your own development and career path is essential for your success in this industry.

In this webinar, we will discuss how legal marketers can leverage outside resources to climb the next rung in their careers and stay on top of their game – no matter where they are in their career.

The discussion will center on discrete ways you can facilitate the next step in your career path, whether you are at a junior, mid-level, or senior position. The panel comprised of LMA Education Advisory Council (EAC) members and selected guests will focus on opportunities to utilize tools like the BoK and supplemental Competency Analysis Tools (CAT) that help you assess key strengths and areas that need improvement within your career track, and provide ways to bridge those gaps.

Learning Outcomes:

  • Identify the resources and tools available to help marketers grow within their own career tracks
  • Listen to first-hand case studies of career challenges and how these challenges were overcome from your peers at all levels with legal marketing
  • Take away actionable steps to support your own trajectory and improve core skills within your domain

Presenters: 
Keith Wewe, VP - Strategy and Solutions, Content Pilot LLC
Brenda Plowman, Chief Marketing Officer, Fasken Martineau Dumoulin LLP
Erin Hawk, Director of Development and Marketing, Hahn Loeser & Parks LLP
Ashley Briggs, Business Development Manager, Arent Fox LLP

 

Price: Complimentary for Members