Marketing Matters: A Practical Conversation about What Young Lawyers Need to Know about Marketing and Business Development

Date:  December 5, 2017
12:00 p.m. CT

In Collaboration with: 

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Domains: Business Development & Business of Law
Competencies: Business Development Coaching/Training & Firm and Practice Strategy and Planning

Join the ABA Law Practice Division, Legal Marketing Association, and the Managing Partner Forum on this collaborative effort designed to be a shared learning experience for today's busy young lawyer and the marketing and business development teams that support them. By attending you will learn tips and tricks necessary for a busy attorney to create an individual marketing plan that is realistic, achievable, and consistent with firm goals and appropriate for practice.

More than ever before, most young lawyers understand the importance of marketing and business development to their long-term career development. Most want to do it. They’re just not sure what to do or how to get started. They’re not sure how much time to invest and they often have unrealistic expectations about the results they might achieve. This webinar will address these issues and more. Gather your newer attorneys and marketing teams to attend the webinar together, learn, and continue the dialogue post event.

 Learning Outcomes:

  • Today's Best Practices in Law Firm Marketing
  • Practical Tips and Techniques for Busy Attorneys
  • How to Develop Your Individual Marketing Plan
  • How to Use Your Firm's Marketing Department

Traci Ray, Esq., Executive Director, Barran Liebman, LLP
M. Ashraf Lakhani, Director of Business Development and Marketing, Porter & Hedges LLP
Francisco Ramos, Jr., Esq., Administrative Partner, Clarke, Silverglate & Campbell, PA
John Remsen, Jr., President, TheRemsenGroup


Price: Complimentary for Members