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Get Your Brand High on Tech

he following content is presented by the LMA Midwest Region.

Domain:  Technology Management 

If technology were a drug, your branding efforts should have you in rehab. Technology is the hyper drive for branding. If you know this, than you are effectively sharing your story with the world, and they are listening and responding. Branding has become more important now during this technology revolution than ever. Brands are more accessible, vulnerable, exposed, and manageable thanks to technology. This program will look at how technology and branding are the new peanut butter and jelly. 

We will discuss how technology not only changed the branding game, but how it improved it. Outline different forms of technology and how they affect our brand activities and reputation. This program is designed to highlight why branding your law firm properly is the firm’s #1 marketing initiative, thanks to technology.

Learning Outcomes:

  • Understand how areas of technology are hurting or helping your brand efforts and how to better manage them.
  • Review the different forms of technology that can improve marketing, brand awareness and brand reputation.
  • How technology creates a brand culture of sharing.

Presenter(s): 
Terry M. Isner, Jaffe
Kelly T Schrupp, Bradley Arant Boult Cummings LLP
Kate Patterson, Freeborn & Peters LLP

 

Member Price: $0
Prospective Member Price: $59

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Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience.