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Great Law and the Role of Law Firm Marketing Leader

The following content is presented by the LMA West Region.

Domain: Marketing Management and Leadership

Behind the negative headlines about how law firms struggle to adapt to changing market conditions is an increasing number of law firms who are out-behaving the competition and experiencing unprecedented success.

The most successful of these firms are embracing a movement called Great Law to achieve more predictable revenues, attract and retain the best talent, and create conditions where lawyers are happier and more professionally satisfied.

What opportunities does Great Law present for legal marketers? LMA West has started to answer that question during its first Lead Marketer Summit. This session will introduce you to Great Law, as well as provide you with insight into how you can be part of the LMA West community’s effort to future cast the role of our profession in helping lawyers achieve Great Law.

Presenter: Debra Baker, ESQ., Managing Director, GrowthPlay 

Member Price: $0
Prospective Member Price: $59

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Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience.