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Keeping Your Brand Ahead of the Digital Curve: What today’s law firm websites are doing to shine

Date: August 31, 2017
Time: 
12:00 p.m. CT

Sponsored by: Marketing Technology SIG

Domain: Technology Management 
Competency: Website Management and Graphic Design & Branding 

Advancing technology, high expectations and increasing competition in the legal industry have combined to create a revolution in the way firms attract new clients, new professionals and new revenue streams. Face-to-face interactions may still seal the deal, but the fact that the majority of prospects get a feel of your brand and get to know your attorneys through the Web before ever picking up the phone is a trend that is only growing stronger every day. Whether your website is five years old or five months old, it’s important to see how it stacks up with what others are doing today in the legal industry and beyond.

This presentation outlines the latest trends in website design and development to promote your firm’s brand – from technology that delivers seamlessly across desktops and mobile devices, to employing visuals and content that reinforce your message, to post-launch strategies designed to engage audiences, increase traffic and fuel business development. This presentation will help marketers see their brand through the eyes of clients and prospects, and identify key considerations for future marketing initiatives.

Learning Outcomes:

  • Understand current website trends
  • Identify ways to promote thought leadership content
  • Learn six ways to improve your website today

Presenters: 
Dharma Pachner, Creative Director, Herrmann Advertising | Branding | Technology
John Albert, Chief Business Development Officer,  Herrmann Advertising | Branding | Technology

 

Price: Complimentary for Members