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Creating Value Through Client-focused Pricing

Domain: Business of Law, Client Services

Pricing is often seen as dividing the value between clients and firms. This mindset has clients and firms at odds with each other. However effective pricing can also create value for clients while reducing the firm's cost to serve. This session explores how to take a client-focused approach to pricing in order to improve outcomes for clients and the firm.

Learning Outcomes:

  • Develop key issues to focus on before pricing legal work.
  • Demonstrate specific strategies for increasing client value through pricing.
  • Clarify what clients value, beyond a low price.

Presenter:
Colin Jasper, Jasper Consulting

 

Member Price: $59
Prospective Member Price: $79

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Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience.