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Branding Your Brand: The Art of Selling LPM to Your Internal and External Clients

Domain: Communications

In this workshop you will hear from the experts about what they are doing at their law firms to respond to what clients are asking for, things you should consider when deciding to build your brand, overcoming challenges from lawyers about LPM, creating and marketing successes, and how to repair your brand when things go wrong.

Learning Outcomes:

  • Learn how to build your brand Identify how to overcome resistance 
  • Discuss how to repair your brand

Presenters:
Melissa C. Prince, Esq., Ballard Spahr LLP
Bree Johnson, Stinson Leonard Street
Shea Twomey-Meuse, WilmerHale

 

Member Price: $59
Prospective Member Price: $79

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Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience.