Date: June 29, 2017
Time: 12:00 p.m. CT
Sponsored by: Small Firm/Solo Marketer SIG
Competency: Message & Strategy Planning, Interactive & Digital Marketing and Website Design & Management
Anyone who’s ever been involved in a rebranding campaign knows it takes time, energy and commitment. But when executed properly, the results are well worth the efforts. We will discuss all aspects of rebranding – the initial research, positioning and brand identity, but we will also dig deeper to address the behind-the-scenes and less discussed topics of content strategy, public relations programs and search engine optimization.
Utilizing a few case studies and our experience in working in teams, we will discuss process, approach and how to gain attorney buy-in and firm wide consensus. Finally, we’ll discuss how to ensure that everyone at the firm lives the brand long after the initial launch.
- Identify aspects of rebranding that are important to smaller firms
- Discuss how small firms can manage content strategy, public relations programs and SEO
- Uncover approaches to gaining attorney buy-in and firm wide consensus
Brandie Knox, Principal and Creative Director, Knox Design Strategy
Rosemarie Yi, Principal, Yu Communications
Price: Complimentary for Members