Rebranding in Smaller Firms: Beyond the Visual Language

Date: June 29, 2017
Time: 12:00 p.m. CT

Sponsored by: Small Firm/Solo Marketer SIG

Domain: Communications
Competency: Message & Strategy Planning, Interactive & Digital Marketing and Website Design & Management

Anyone who’s ever been involved in a rebranding campaign knows it takes time, energy and commitment. But when executed properly, the results are well worth the efforts. We will discuss all aspects of rebranding – the initial research, positioning and brand identity, but we will also dig deeper to address the behind-the-scenes and less discussed topics of content strategy, public relations programs and search engine optimization.

Utilizing a few case studies and our experience in working in teams, we will discuss process, approach and how to gain attorney buy-in and firm wide consensus. Finally, we’ll discuss how to ensure that everyone at the firm lives the brand long after the initial launch. 

Learning Outcomes:

  • Identify aspects of rebranding that are important to smaller firms
  • Discuss how small firms can manage content strategy, public relations programs and SEO
  • Uncover approaches to gaining attorney buy-in and firm wide consensus

Brandie Knox, Principal and Creative Director, Knox Design Strategy
Rosemarie Yi, Principal, Yu Communications

Price: Complimentary for Members