PR That Drives BD – Partnering with Media Relations Team to Complement Business Development

Domain: Communications

This session will help colleagues in media relations and business development realize the benefit of partnering to achieve a common goal — helping their law firm bring in new business. Too often, public relations is seen as a community affairs function of a law firm’s business. Here you’ll learn how, through effective collaboration with a firm’s business development team, media managers can significantly impact influencing decision makers to hire your firm as outside counsel.

Topics include:

  • Concrete examples of how business development can rely on public relations to achieve traditional media outcomes
  • Thought leadership and third party endorsements to drive your firm’s larger business development strategy
  • Quantifiable measures and case studies that demonstrate the value of strategic media relations efforts

Chris R. Carter, Chief Business Development Officer, Frost Brown Todd LLC
Burton Taylor, Marketer, Principal, Proventus Consulting
Micah Uram, Director of Marketing and Business Development, Renaud Cook Drury Mesaros, PA

Member Price: $59
Prospective Member Price: $79


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Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience.