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A Well-oiled Machine: How Marketing Automation Improves Internal & External Marketing Operations

Domain: Technology Management

Law firms of all sizes can benefit from marketing automation technology. Through automation, marketing activities of all types — from managing a content calendar to building an experience database to executing a client feedback program — can become more efficient. In this session, you’ll learn how this newly acquired efficiency can help your firm reduce costs, increase scale of operations, minimize downtime and improve response rate and follow-up. You’ll take a deep-dive into marketing automation including the principles and process, the technology providers available, and the potential use cases for automation. Specific case studies and examples will be offered throughout the session.

Topics include:

  • The principles of marketing automation
  • The potential use of applications for implementing marketing automation in your operation
  • How to build a formal process for identifying elements that can be automated
  • Understanding the process of designing and implementing a full-loop marketing automation program

Presenter: 
Clayton Dodds, Director of Marketing, Law Offices of Peter N. Brewer


Member Price: $59
Prospective Member Price: $79

 

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Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience.