Harnessing Predictive Analytics to Drive Client Growth and Retention

Domain: Client Services

What if you could accurately predict what clients truly value and will pay for? Harnessing your firm’s “big data” can tell a compelling and actionable story. Learn how DLA Piper LLP’s marketing team uses a predictive analytics (PA) model to harness data, create market insights and drive client growth and retention.

Topics include:

  • What “big data” is in the law firm context
  • How to define a problem and then compile “big data” to develop a PA model
  • How to implement a PA model to drive marketing and business development
  • Building consensus and gaining leadership buy-in

David C. Kuhlman, Partner, Axiom Consulting Partners
Mark J. Masson, Principal, Axiom Consulting Partners
Heather A. Reid, Director of Practice Group Marketing, DLA Piper LLP
Kimberly Rennick, Director of Sector Marketing (Americas), DLA Piper LLP
Barbara Taylor, Chief Marketing Officer, DLA Piper LLP


Member Price: $59
Prospective Member Price: $79


Login to view purchase options


Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience.