Domain: Client Services
What if you could accurately predict what clients truly value and will pay for? Harnessing your firm’s “big data” can tell a compelling and actionable story. Learn how DLA Piper LLP’s marketing team uses a predictive analytics (PA) model to harness data, create market insights and drive client growth and retention.
- What “big data” is in the law firm context
- How to define a problem and then compile “big data” to develop a PA model
- How to implement a PA model to drive marketing and business development
- Building consensus and gaining leadership buy-in
David C. Kuhlman, Partner, Axiom Consulting Partners
Mark J. Masson, Principal, Axiom Consulting Partners
Heather A. Reid, Director of Practice Group Marketing, DLA Piper LLP
Kimberly Rennick, Director of Sector Marketing (Americas), DLA Piper LLP
Barbara Taylor, Chief Marketing Officer, DLA Piper LLP
Member Price: $59
Prospective Member Price: $79
This session includes video, audio and synced presentations for an enhanced virtual learning experience.