Domain: Business Development
Cross-selling can be a challenging concept to successfully put into practice for reasons many business developers cannot impact, such as law firm culture and partner compensation. Efforts need to be driven from the top-down and supported by firm management and practice group leaders. This session will present a case study focused on a systematic approach to identifying the most effective strategies for facilitating collaboration across multiple practice groups and a road map for implementation. Whether you’re launching a strategic initiative involving three or more practice areas or identifying clients best suited for a teaming approach, learn how to bust silos and capitalize on cross-selling.
- How to systematize cross-practice collaboration
- The importance of creating guidelines to maintain a level of service and standard before launching an initiative
- How to better connect niche specialists across the firm to the sellers
- Strategies for facilitating collaboration across multiple practices
Aleisha Gravit, Chief Marketing and Business Development Officer, Akin Gump Strauss Hauer & Feld LLP
Jaime Sheldon, Senior Business Development Manager, Akin Gump Strauss Hauer & Feld LLP
Member Price: $59
Prospective Member Price: $79
This session includes video, audio and synced presentations for an enhanced virtual learning experience.