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Moving the Business Development Needle with Fusion

Domain: Business Development

How do you get lawyers to develop their practices, raise their profiles, and create good business development habits — while you build your credibility, change how lawyers view your contributions, and win a seat at the table? The answer is through Fusion.

This presentation introduces Fusion, a practical and straight-forward program that helps legal marketers jump into business development coaching or expand their programs. Through a panel discussion with past Fusion participants, you’ll learn what worked and what didn’t, and gain valuable feedback from lawyers who have participated in the program.

Topics include:

  • A practical program to implement within your law firm
  • Key tools to kick-start the program
  • Strategies for approaching your managing partners, CMOs, or marketing committees to guarantee a successful program

Presenters:
Timothy Aragon, Partner, Hogan Lovells US LLP
Koree Khongphand-Buckman, Regional Head Business Management, Americas, Hogan Lovells US LLP
Amy O'Neill, Marketing and Business Development Manager, Colorado and Texas, Hogan Lovells US LLP


Member Price: $59
Prospective Member Price: $79

 

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Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience.