Learn

Punching Above Your Weight

Domain: Business Development

If you have a small marketing department, budget, and platform, this session will inspire you to develop creative and results-oriented initiatives. Through case studies, three marketers will provide details on their programs. You’ll learn a way to track and report departmental time and projects that enhance department staffing, workflow management and value to the firm. You’ll explore how a gift of $1 million in free legal services resulted in 220 new clients, 30 new referral partners, and a 25% transition rate into paying clients. You’ll also discover how a low-cost geo-targeting ad campaign resulted in nearly 100 new matters for the firm.

Topics include:

  • Creative ways to bring in business
  • Methods to create and sustain a firm-wide initiative
  • Ways to measure success and results
  • How to build the credibility, size and value of your marketing department

Presenters:
Joan Mariani Andrew, Director of Business Development, Varnum LLP
Susan Costley, Director of Marketing, Smith, Anderson, Blount, Dorsett, Mitchell & Jernigan, LLP
Barb Joseph, Marketing and Client Services Director, Bowles Rice LLP
Sally J. Schmidt, President, Schmidt Marketing, Inc. (moderator)


Member Price: $59
Prospective Member Price: $79

 

Login to view purchase options

 

Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience.