T-Ethics: Our Professional Obligations When Marketing Through Technology

Domain: Technology Management and Business of Law

In marketing and client development, ethics landmines are scattered throughout the landscape. The risk of rule violations is often greater when using social media and other forms of technology to raise the firm's visibility. In this session, you’ll examine the ethics rules that govern lawyers when marketing services, the challenges of complying when marketing through facets of the Internet, and ways in which firms can ethically maximize their awareness to potential clients.

Topics include:

  • The risks involved in tweeting about high-profile clients
  • Knowing whether or not to blog about the praise a judge just gave you in a court opinion
  • Your lawyers were just listed in the "Top-Notch Lawyers" directory—should you tell the world?

William E. Hornsby, Staff Counsel, American Bar Association (ABA)

Member Price: $59
Prospective Member Price: $79


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Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience.