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Library and Marketing: Why Can’t We be Friends?

Sponsored by: Competitive/Market Intelligence SIG and AALL  AALL_Horiz_Logo_RGB_TM_300px (1).jpg

Domain: Business Development and Marketing Management & Leadership
Competency: Novice/Competent

This webinar, in which the CI SIG is partnering with the AALL, explores the relationship between law firm marketing departments and libraries. In this panel discussion, legal marketers and law librarians come together to speak about ways in which the relationship between these two departments can be strengthened for the mutual benefit of the firm.

Learning Outcomes:

  • Discuss the relationship between marketing and library departments within law firms and the ways in which the two departments can benefit each other.
  • Identify problem areas in Competitive Intelligence research between the two departments and brainstorm collaborative solutions.
  • Acquire insights into stressors that library and marketing departments face, and work together to find common ground in performing CI research.

Presenters:
Ben Brighoff, Competitive Intelligence Manager, Jenner & Block LLP
Jennifer J. Bratcher, Director of Client Services, Special Projects, Ogletree, Deakins, Nash, Smoak & Stewart, PC.
Juli Hughes, Director of Library Services, Stradley Ronon Stevens & Young, LLP
Caren Luckie, Research Attorney, Jackson Walker LLP

 

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