Critical Legal Market Trends: What Every CMO Should Know

Sponsored by the CMO/Senior Marketer SIG

Domain: Business of Law

It's a buyers' market for legal services in 2016 and law firms must utilize every tool available to maintain and grow their client base and resist incursions from competitors. Altman Weil principal Eric Seeger will present recent findings from Altman Weil’s Law Firms in Transition Survey and discuss the challenges and payoffs of successfully navigating the changing legal market.

Since 2009, Altman Weil’s annual Law Firms in Transition Survey has documented how the business of law is changing, identifying emerging forces that are moving the legal market forward. It is the most broad-based survey of US law firm leaders available - in 2016 including responses from the chairs and managing partners of more than 350 US law firms with 50 or more lawyers, including 48% of the Am Law 200.

Learning Outcomes:

  • Discuss competing for business in a low-growth or no-growth economy
  • Identify how to differentiate your firm and its practice groups from other similar law firms
  • Explain how to leverage alternative pricing and new service efficiencies to enhance your brand
  • Demonstrate how underutilized lawyers grow their practices

Eric Seeger, Principal, Altman Weil, Inc

Price: Complimentary for CMO SIG Members