Does Your Headline Matter? Strategies for Capturing Readers

Sponsored by the Public Relations SIG

Domain: Communications

The title or headline of your article or email is the most valuable real estate in your communications. This presentation will help you understand what works in mailboxes, what doesn’t, and how to craft titles that entice readers inside or outside your firm to click through and read your content. 

Learning Objectives:

  • How to write an effective headline that grabs your readers' attention
  • Writing headlines for different mediums and audiences
  • Which words to include and leave out of a headline

Anne Marie Grewal, Client Communications Manager, Latham & Watkins

Price: Complimentary for Members