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Best of Tech/West: Get in the Game: How Gamification Can Supercharge Business Development

The following content is presented by the LMA Midwest Region.

Domain: Business Development

We’ve all heard that many of the skills needed to develop business are counter to how attorneys are wired. But we do know that attorneys are competitive by nature so that begs the question: Can the skills and habits needed to develop business be taught and instilled through playing a game? Businesses of all sizes have been using gamification, defined as “game design elements in non-game contexts,” for many years with great results. Gamification of business development is simply another internal tool that can be used to help build engagement in the process and confidence in an individual's ability to build a base of clients.

We’ve all heard that many of the skills needed to develop business are counter to how attorneys are wired. But we do know that attorneys are competitive by nature so that begs the question: Can the skills and habits needed to develop business be taught and instilled through playing a game? Businesses of all sizes have been using gamification, defined as “game design elements in non-game contexts,” for many years with great results. Gamification of business development is simply another internal tool that can be used to help build engagement in the process and confidence in an individual's ability to build a base of clients.

Presenters: 
Jill Huse, Society 54
Heather McCullough, Society 54
Ian Turvill, Freeborn & Peters LLP

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Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience.