Co-sponsored by the CMO and Social Media SIG
Domain: Business of Law, Marketing Management and Leadership
Building on Greentarget’s inaugural study in 2010, Founding Partner John Corey and Greentarget’s Director of Research & Market Intelligence, Kevin Iredell, will present the latest insights on how corporate general counsel – your clients – are engaging in social media and law firm-generated content, while also explaining how your legal marketing peers are evolving their own content and digital strategies to build relationships and fuel business development.
- Describe how are in-house counsel using social
- Identify what content in-house counsel value most
- Summarize how are law firms managing their content
Featured Speakers: John Corey, President & Founding Partner, Greentarget Global Group; Kevin Iredell, Director of Research & Market Intelligence, Greentarget Global Group
Price: Complementary for Members