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Practical Tips for Using Canva to Create Compelling Visual Content

Co-Sponsored by the NY Small Firm SIG and National Small Firm/Solo Marketer SIG

Domain: Communications

Visual content is becoming an increasingly important component of marketing as we expand our use of social media. Our target audiences are engaging more with images, infographics and video than with text alone, providing a powerful opportunity for law firms to use these platforms to differentiate themselves. Expectations are rising more rapidly than budgets, therefore marketers at smaller firms have to be more resourceful. Canva has become one of the design tools used by small firms on a budget. In this webinar, presenters Molly Porter, Content Marketing Manager at Seyfarth Shaw and Lisa Larson-Kelley, Canva Design & Training Certified Expert, will provide listeners with practical and budget-friendly ideas on how to effectively utilize Canva in marketing campaigns. Topics include:

  • The basics of using fonts, color, shapes, icons and photos to create eye-catching content
  • Using Canva to set up your brand and create templates
  • Sharing resources with your whole team for a more efficient workflow

Featured Speakers: Molly Porter, Content Marketing Manager, Seyfarth Shaw; Lisa Larson-Kelley,Technology Sherpa, Learn from Lisa

Price: Complementary for Members