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The Recipe for a Successful Merger

Sponsored by the PR SIG

Domain: Communications

Public relations can ensure a recipe for success or limit a disaster when combining two firms or acquiring a large group of attorneys. Adding this important ingredient to your strategy can be as simple as the right mix of seasoning or as challenging as creating a five-course meal. Each requires planning, preparation, and delivery to make sure the final result is desirable for consumption by your firm’s attorneys, staff, clients and the media.

In PR SIG’s first webinar, John Hellerman from Hellerman Baretz Communications will lead a discussion about one of the most newsworthy trends being covered by the media today; the continued interest by law firms of all sizes to merge as well as the constant movement by lateral partners.

This program will offer you case studies as well as insights in how to:

  • Plan the Crucial Project Elements
  • Identify Communications/Integration Team
  • Prepare Project Timeline
  • Develop Key Messaging and Identifying Spokesperson(s)
  • Work with the Media
  • Troubleshoot Problems

PR practitioners of all experience levels are encouraged to view.

Featured Speakers: Lise Monette, Chief Client Officer, Bennett Jones LLP; Casey Sullivan, Editorial Director, Big Law Business; Steve Nelson, Managing Principal for Law & Government Affairs, McCormick Group; Lisa Calvo Haas, Chief Marketing Officer, Cozen O'Connor; John Hellerman (Moderator), Partner, Hellerman Baretz Communications

Price: Complementary for Members