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How to Measure Your Law Firm Marketing Results Against Your Local Competition

Sponsored by the Small Firm/Solo Marketer SIG

Domain: Marketing Management and Leadership

Solo and small practice law firms need to invest in digital marketing to grow their practice, but knowing who to partner with and determining the effectiveness of a vendor’s services is a major challenge. There are a number of tools now available to law firm marketers. For example, a new free web service, LawyerMarketingScore.com, functions similar to “FreeCreditScore.com” but is specific to lawyer digital marketing. Dan will lay out for attendees how to use a variety of free tools to not only understand if and how your digital marketing efforts are producing results, but also compare your results to those of other law firms and use that information to get your firm one step ahead.

Learning Objectives:

  • Understand the free tools to put your law firm website’s relevance to Google in context with your local competition.
  • Understand how to review your law firm’s free website analysis with your current digital marketing vendor to increase the accountability and transparency in the relationship.

Featured Speaker: Dan Weeks,Founder and COO, BrightScope Inc.

Price: Complementary to Members