This pre-conference program is geared towards marketers in small to medium sized firms, focusing on specific tools these marketers need to be successful in business development. Our resources- time, people, and money- are limited and often stretched to capacity. Since business development is such an important area, but often one that is challenging for small firm marketers to be proactive in, this pre-conference program will focus on maximizing existing resources, tapping into new resources, and learning new skills to exceed expectations in this area.
- The CMO/CFO Relationship: An Adversary or Your Greatest Ally?
- Train the Trainer: Coaching Your Attorneys for Business Development Success
- The Building Blocks for Pitches & Proposals
- How Collaborative Intelligence is Key to Knowing Your Client - Best Practices and Management Strategies for Small to Mid-Size Law Firm Library and Marketing Collaboration
*The Critical Thinking Advantage is not included in this bundle.
Member Price: $199
Prospective Member Price: $299
This session includes video, audio and synced presentations for an enhanced virtual learning experience.