How To Tell/Sell Your Firm's Story To An Editor

Domain: Communications, Technology Mangement

Content creation for internal/external audiences is a growing priority for legal marketers.

This panel features senior editors who will advise attendees on how to build relationships with a newsroom, position lawyers as news sources and excel at communicating through social media channels.

The panel will invite attendees to share actual story idea submissions.  The editors will provide an immediate critique: which pitches would be given more consideration (and possibly become a story) and which would be ignored.  They'd also share tips for making a pitch more relevant/valuable.

Mark Curriden, Editor, Texas Law Book
Colin Pope, Editor, Austin Business Journal
Bob Silvy, Senior Vice President - Local Ad Revenue, American City Business Journals (Moderator)

Member Price: $59
Prospective Member Price: $79

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Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience.