Learn

Content Marketing, Now What? Content Optimization

Domain: Communications

You’ve compiled and culled information on a grand scale and have published and pushed it out on social media and through all traditional and digital channels. Now what do you do to drive further demand and increase revenue?  What tools and analytics can you use to bring in the business? In this session, you’ll discover what matters for optimization and engagement, as well as how to capture as much search engine real estate as possible.  John and Adrian will give you thoughtful, practical take-home tips and strategies for creating content people want to read, repurposing content efficiently for different channels and different audiences, using tools and technology to track trends and collect metrics, and converting your readership from prospects to clients.

Presenters:
John M. Byrne, President, Glencoe Media Group Inc.
Adrian Lurssen, Vice President, Strategic Development, JD Supra


Member Price: $59
Prospective Member Price: $79

Login to view purchase options

Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience.