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Trends from the Trenches: Effective Strategies to Build a Roadmap for Your Legal Marketing Career

Domain: Business Development, Business of Law

Moderated by a leading legal marketing and business development recruiter, this panel of preeminent CMOs from top law firms across the country will share best practices, important insight and thoughtful guidance to those who are starting out in the legal marketing profession. This session will cover topics such as:

  • What helps a young professional stand out as a rising star
  • Examples of what to do, and not do
  • Insight for working with lawyers
  • How to add to your skill set outside the confines of your primary job responsibilities
  • How to find mentors who can help you develop and grow
  • How and when to approach the topic of promotions with your managers

Presenters:
Geoff Goldberg, Chief Advancement Officer, McCarter & English LLP
Aleisha Gravit, Chief Client Services and Marketing Officer, Akin Gump Strauss Hauer & Feld LLP
Jennifer Manton, Chief Marketing and Business Development Officer, Kramer Levin Naftalis & Fr


Member Price: $59
Prospective Member Price: $79

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Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience.