T-Ethics: Our Professional Obligations When Marketing Through Technology

Domain: Business Development, Technology Management

  • Can I tweet about our high profile client?
  • Can we blog about the praise a judge just gave us in a court opinion?
  • Our lawyers were just listed the "Top-Notch Lawyers" directory; can we tell the world just how top-notch they are?

Marketing and client development come with ethics landmines scattered throughout the landscape. The risk of rule violations is often greater when using social media and other forms of technology to raise the firm's visibility. This program looks at the ethics rules that govern lawyers when marketing services, the challenges of complying when marketing through facets of the Internet, and ways in which firms can maximize their awareness to potential clients ethically.

William E. Hornsby, Staff Counsel, American Bar Association

Member Price: $59
Prospective Member Price: $79

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Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience.