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When the Rubber Meets the Road: From Zero to 60 — Practice Group Business Plans Powered Up by Public Relations

Domain: Business Development

Do your practice groups have business plans? Are they practical enough to look at more than once per year? Are they actionable day-to-day? Is anyone monitoring them?

Does your practice group have a public relations plan? Does your practice public relations plan have any connection with the business plan? Is the public relations plan even looked at after it’s been created? Or is public relations being done in a vacuum?

Find out from this challenging workshop-based session the best way to create a practice-specific business plan, develop its strategy in collaboration with attorneys and fire up that strategy with public relations. Teach your attorneys how they can use the same approach and tactics for targeting clients and prospects to target reporters, bloggers and rankings researchers. Learn from case-study discussion how to ramp up business development and public relations with video, social media and metrics. Walk away with templates you can use to bring your business development from zero to 60!

Presenters:
Leslie Delfs, Business Development Manage, Stinson Leonard Street LLP
Eleanor Kerlow, Senior Public Relations Manager, Hunton & Williams LLP


Member Price: $59
Prospective Member Price: $79

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Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience.