Maximizing Directory and Awards Efforts: How to Create Better Submissions, Leverage Rankings and Repurpose Matters

Domain: Communications

This hands-on workshop features a specific set of top five tips from four directories about what it takes to get better results on submissions. Second, we will discuss how to get benefit from the hard work of submitting to directories by leveraging group/individual rankings and re-using current matters when doing pitches, RFPs and media interviews, and for other purposes.

The top five tips from each directory will cover the issues all firms struggle with: how to track and avoid over-using referees; finding and describing matters effectively to highlight the firm’s expertise; managing deadlines/extensions; and what it takes to win or improve your firm’s ranking.

Laura Mills, Editor, Chambers USA
Cindy Larson, Publisher, Super Lawyers Magazines
Michelle McCormick, Director, Communication Bracewell LLP
Marsha Redmon, Chief Executive Officer and Founder, LexTrack (Moderator)

Member Price: $59
Prospective Member Price: $79

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Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience.