Domain: Technology Management
As consumers, we’re used to the experience of performing a Google search and subsequently seeing ads for the product we searched on other pages around the Internet. Have you ever considered the data required to make that possible? And more than having the data, consumer brands must be able to put it to work.
Access to data is a common pain point for firms of all sizes. While you might know it’s out there, finding and making it work for your firm can be challenging. In this session, we’ll explore how harvesting big data can help you better target your customers and expand your business development. We will discuss where to find data and how to make it work for you.
Justin Farmer, Senior Director of Product Management, Thomson Reuters
Member Price: $59
Prospective Member Price: $79
This session includes video, audio and synced presentations for an enhanced virtual learning experience.