Domain: Business Development
Creating a winning proposal in response to a formal RFP can be time consuming, overwhelming and painful if not approached with the right attitude and plan of attack. Successful proposals can help drive new business and new relationships for any law firm, making proposal management skills essential for the serious legal marketing professional. In this deep dive program, attendees will learn how to approach each phase of the proposal process with a plan and a purpose. Attendees will learn the basics of proposal structure and organization, how to use competitive intelligence to create a winning strategy, how to identify obstacles before they become a problem, proven strategies for increasing attorney participation and effective ways to track metrics. The session will include an interactive discussion and a hands-on exercise to immerse attendees in all phases of proposal management, which may also be applicable to the everyday pitch. Session leaders will share the perspectives of three different key roles: a marketing intelligence senior manager, a proposal manager and a business development manager.
Vanessa Petrea, Pursuits and Proposal Manager, Akin Gump Strauss Hauer & Feld LLP
Josie Morgan, Manager of Business Development, Bracewell
Karen Vaccarello, Proposals Manager, Sidley Austin LLP
Member Price: $59
Prospective Member Price: $79
This session includes video, audio and synced presentations for an enhanced virtual learning experience.