Domain: Technology Management
An exploration of two topics that are of growing importance for legal marketers and business development practitioners: email reputation and engagement.
Together we will look at what email reputation is, how and why it is important to marketers and business development teams and how it can be managed.
From this starting point, the conversation will expand into the emerging topic of engagement metrics, looking at current trends, competing concepts and what they mean to us as legal marketers.
The outcome is to provide you with a framework to understand your firm’s email reputation, its relevance to you and ways to look beyond the traditional clicks and opens for measuring your firm’s engagement level with clients.
Jeff Hemming, eMarketing Product Manager, Tikit Ltd.
Member Price: $59
Prospective Member Price: $79
This session includes video, audio and synced presentations for an enhanced virtual learning experience.