Domain: Business of Law
Law firms continue to live in the “new normal” as clients demand value, transparency and innovation for their fee arrangements. Adjusting to new pricing structures can be difficult for many firms. What really works? What do clients want? What are best practices and tips for proposing a variety of arrangements?
Join this interactive session as our panel of pricing and marketing professionals engages the audience with particular scenarios and discusses how to develop pricing strategies that meet clients’ objectives. Also joining the panel will be an inhouse counsel to discuss what clients want and how to meet those needs through effective communication and pricing strategies.
Key takeaways will include:
- Internal law firm structures for successfully handling pricing arrangements
- Top client value drivers and how they impact pricing
- Alternative fee arrangements that work in various scenarios
- Key pricing pitfalls to avoid
- Strategies for getting engaged in pricing
Jim McGrew, Chief Marketing Officer, Ogletree, Deakins, Nash, Smoak & Stewart, P.C.
Eric Noren, Seniro Financial Analyst, Alston & Bird LLP
Courtney Smith, Director of Employment Law Freescale Semiconductor, Inc.
Member Price: $59
Prospective Member Price: $79
This session includes video, audio and synced presentations for an enhanced virtual learning experience.