Domain: Marketing Management and Leadership
Analyzing the success of your firm’s marketing and business development strategies requires identifying a thoughtful set of key factors and ways to measure their impact on additional business. This program will provide practical tips for measuring the key metrics in areas such as:
- Revenue and profitability growth
- Client satisfaction
- Pitches and proposals
- Website statistics
- Email campaigns
- Blogs and social media impressions
Join Marci Taylor of Mantra Partner as she leads a discussion surrounding leading indicators that marketing professionals and law firms can use to track and measure a firm’s return on investment for its marketing expenditures.
Marci Krufka Taylor, Founder, Mantra Partner, LLC
Member Price: $59
Prospective Member Price: $79
This session includes video, audio and synced presentations for an enhanced virtual learning experience.