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The Marketing Scorecard: Key Factors for Measuring ROI

Domain: Marketing Management and Leadership

Analyzing the success of your firm’s marketing and business development strategies requires identifying a thoughtful set of key factors and ways to measure their impact on additional business. This program will provide practical tips for measuring the key metrics in areas such as:

  • Revenue and profitability growth
  • Client satisfaction
  • Pitches and proposals
  • Website statistics
  • Email campaigns
  • Blogs and social media impressions
  • Events

Join Marci Taylor of Mantra Partner as she leads a discussion surrounding leading indicators that marketing professionals and law firms can use to track and measure a firm’s return on investment for its marketing expenditures.

Presenter:
Marci Krufka Taylor, Founder, Mantra Partner, LLC

Member Price: $59
Prospective Member Price: $79

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Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience.