Learn

Using Content to Boost Your Firm’s Brand

Domain: Communications

Ever feel a little overwhelmed by the wide variety of marketing tactics available these days? Feel like your firm has some great content but not a comprehensive plan to optimize it? Think your firm’s image — and your marketing technology — could be more cohesive? Learn how to amp up your law firm’s brand with targeted content combined with the latest technology, such as:

  • Social bios and mobile apps
  • CRM and ERM
  • Relationship mapping
  • Online relationship building and more

Michelle will lead an interactive discussion based on her recent experience as a digital marketing manager at a large law firm. Specifically, she implemented an award-winning digital marketing strategy with a wide range of technologies incorporating CRM, broadcast email, website, blogs, pitch and proposal system, dashboard and analytics, and social media. Weigh in on your own efforts and hear what your peers are doing.

And, marketing isn’t just for the marketing team anymore! The group will look at how to get the rest of the firm involved, convince attorneys to opt in to social media, recognize value from their content contributions and help grow the firm’s overall brand.

Presenters:
Michelle Woodyear, Client Advisor, LexisNexis
Melissa Croteau, Former Chief Marketing Officer, Nixon Peabody LLP

Member Price: $59
Prospective Member Price: $79

 

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Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience.