Co-sponsored by the Competitive/Market Intelligence and CMO SIGs

Domain: Business Development and Marketing Management & Leadership

The webinar will provide an overview on the current state as well as the evolution of competitive intelligence in law firms.  Learn how competitive intelligence can be integral to the overall strategy and success of the firm and what both firm leadership and CI professionals need to do to provide actionable intelligence and analysis. 

Learning Outcomes:

• Share helpful tips on how to develop a CI team internally
• Identify individuals with the right attributes to provide the analysis senior leadership require to have a successful law firm
• Discuss the future of CI in law firms and how the CMO can help shape the use of CI internally

Presenters:
Mark Greene, Chief Marketing Officer, Lewis Roca Rothgerber Christie LLP
Marcie Borgal Shunk, Interim Business Intelligence Manager, Baker Botts
Phil Flora (Moderator), Director, Marketing & Business Development, Harvest Power LLC

Price: Complimentary for Members