Domain: Marketing Management and Leadership
As stewards of marketing and business development resources, legal marketers can build trust and rapport within their firms and obtain buy-in for key initiatives by managing expectations and measuring results.
Join Jonathan Fitzgarrald of Equinox Strategy Partners as he provides real-life examples and best practices surrounding:
- Key metrics for justifying your existence at your firm
- Formats and frequency for reporting results
- Determining which attorneys should see what metrics
- How to better leverage peer (e.g., finance) relationships
- Available technologies for tracking and reporting metrics
Jonathan Fitzgarrald, Managing Partner, Equinox Strategy Partners
Member Price: $59
Prospective Member Price: $79
This session includes video, audio and synced presentations for an enhanced virtual learning experience.