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ROI: Measuring So You Can Better Manage

Domain: Marketing Management and Leadership

As stewards of marketing and business development resources, legal marketers can build trust and rapport within their firms and obtain buy-in for key initiatives by managing expectations and measuring results.

Join Jonathan Fitzgarrald of Equinox Strategy Partners as he provides real-life examples and best practices surrounding:

  • Key metrics for justifying your existence at your firm
  • Formats and frequency for reporting results
  • Determining which attorneys should see what metrics
  • How to better leverage peer (e.g., finance) relationships
  • Available technologies for tracking and reporting metrics

Presenter:
Jonathan Fitzgarrald, Managing Partner, Equinox Strategy Partners

Member Price: $59
Prospective Member Price: $79

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Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience.