Are We There Yet? Revealing the Latest Trends in Legal Marketing and Business Development

Domain: Business Development

As competition in the market for legal services continues to increase, are lawyers finally embracing the value of business development and legal marketing? Has the needle moved at all? What challenges remain and what does the future hold?

In this session, we will reveal the results of an inaugural benchmark survey on trends in business development and legal marketing within law firms. We will address, among other findings, changes in the size, budgets and makeup of legal marketing and business development departments, the creation of new positions, levels of partner buy-in and responsiveness, and what business development issues aspects legal marketers say are the most pressing concerns they face today.

We will explore the implications for the future, including the increasing role of technology and the importance of integrating business development fully into the daily workflow for attorneys.

Nancy Furman Paul, Commercial Product Manager, Bloomberg Law Business Solutions, Bloomberg BNA

Member Price: $59
Prospective Member Price: $79

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Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience.